Everyone is talking about the MYR 1.8Mil spent by the Tourism Ministry on Facebook. There are many who seem to be jumping to conclusions and running around like a headless chicken, panicking that 1.8mil of the rakyat’s money is used to setup a free Facebook Page. I’m not on anyone’s side, but consider this:
According to Msian Insider, the contract includes : costs for designing, flash programming and coding, testing and debugging, uploading and launching the application, system server deployment and campaign management.
The 1.8 million is for 6 Facebook pages, not one, SIX. That amounts to an average of MYR300k per page. Which includes what seems to be a Facebook app created in Flash. Creating an app can range from a couple of hundreds to thousands. Not to mention perhaps they have not rolled out all of their plans yet – which is why the page looks rather empty.
Someone asked me, do you need a server with Facebook? Well you need to host your app somewhere don’t you? And depending on how elaborate and complicated it is, the cost will be different.
Note that in this case, we’re not told the exact details
- How long is the contract? Is it 3 years? 1 year? is it 6 months? is it 3 months?
- Does it include contest prizes cost?
- Does it include Facebook ads cost? Or other network advertising? Says.My? Nuffnang? Advertlets?
These are all the questions that should be answered.
Personally, I think the price is quite high, but it’s Reasonable IF they do actually fulfill everything in the scope above. (p/s: dont forget to factor in any misc expenses like under tables,etc).
Again, not being on anyone’s side here. Just stating facts. What’s your opinion?
Edit 18:00 15 June 2011 – Tourism Malaysia released an Media Statement on their Social Media Campaign here